End-to-End Airline–Agency Connection
Next-Generation Agency Distribution and Management Ecosystem
Hitit ADS (Agency Distribution System) is an omni-channel distribution platform that not only digitizes the commercial relationship between airlines and agencies, but also transforms it in line with modern airline retailing principles.
Developed by combining Hitit’s long-standing technological expertise with deep industry knowledge, the platform merges traditional GDS capabilities with modern NDC standards. As a result, Hitit ADS offers a hybrid, flexible, and scalable structure that meets the evolving needs of the travel industry.
End-to-End Travel Technologies and Corporate Solutions
Hitit ADS consolidates the full technological infrastructure required by agencies and airlines for their digital transformation journey into a single, modular ecosystem. Focused on operational efficiency and enhanced user experience, the platform also supports revenue diversification.
Addressing the airline–agency relationship from end to end, Hitit ADS groups its corporate solutions under three main categories:
- Corporate Travel Portal: A B2B travel portal fully aligned with corporate travel policies, integrated approval workflows, and advanced reporting capabilities. It provides end-to-end management of reservations, accounting, and reporting processes.
- Travel Marketplace – B2B & B2C: A dynamic platform that enables the sale of non-air products such as hotels, transfers, and insurance alongside airline content, all accessible through a single interface.
- Virtual Agency and Accommodation Solutions: An integrated solution that provides access to global hotel inventories and virtual POS infrastructure, supporting seamless booking and payment processes.
Value-Added Agency Services
Hitit ADS goes beyond software provision by supporting and managing key business processes. It is designed to reduce the operational workload of agencies and optimize post-booking processes, thereby strengthening their commercial and operational capabilities.
As part of the broader Hitit travel ecosystem, this multi-layered structure offers a comprehensive alternative distribution platform that empowers agencies both technologically and operationally.
- Content Aggregation: Aggregates flight and travel content, including ancillary services, from multiple sources into a single pool. It enables dynamic pricing and cross-selling of ancillary products such as seat selection, extra baggage, meals, insurance, and lounge access.
- Fulfillment Services: Automates complex back-office processes, including ticketing, refunds, reissues, and involuntary transactions. By minimizing errors, it both enhances agent productivity and improves agency profitability.
- Sub-Agency Network: Enables consolidators to establish and manage their own sub-agency networks (B2B2B), oversee commission structures, and expand distribution channels to increase market share.
A Strategic Growth Partner for Managing Sub-Agency Networks
Hitit ADS is more than a booking tool for travel businesses; it serves as a strategic growth partner. The platform optimizes distribution costs, enables and increases ancillary service sales, and facilitates the effective management of sub-agency networks. Designed with scalability and long-term use in mind, its flexible architecture adapts to the needs of agencies of all sizes. As business volume and operational scope expand, Hitit ADS grows alongside its users, offering a future-ready, fully integrated structure.
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