AI
AI-Native Aviation Starts Here
Artificial Intelligence is no longer a vision of the future.
At Hitit, it is already an integral part of our present: Shaping every aspect of our solutions and services and ranging everywhere from back-office decision-making to personalized passenger experience.
AI Embedded in Everyday Operations, Not Experiments
At Hitit, AI is not an isolated capability or a one-off experiment. It is deeply baked into every layer of our airline and travel solutions, and our centralized AI models feed a large variety of different use cases and touchpoints across many verticals.
As such, we go beyond traditionally limited AI use cases and fragmented applications. By aligning with the aviation industry’s shift toward a unified data architecture, we build AI-native systems that operate holistically.
This results in smarter decisions, faster operations, and adaptive systems that continuously evolve with every interaction.
One AI Does Not Fit All
With the rapidly changing technology landscape bringing new AI models every day, we constantly expand and refine our AI capabilities in alignment with industry and partner needs.
Our AI capabilities include agentic systems leveraging MCP as a universal standard for interoperating with external agents and tools.
- Generative AI architectures
- Large Language Model (LLM) applications
- Integrated data intelligence frameworks
We work closely with our partners to ensure they have access to the right tools to build and realize their visions.
Unlocking Growth Through Integrated Data
AI provides exponential benefits when properly supported by a robust and comprehensive integrated data ecosystem. At Hitit, we are collaborating with our partners to bring forth this reality.
Combining our unified data lake with diverse AI models drives scalable growth and adaptability.
AI-Native Partner for AI-Proof Airlines of the Future
Airlines understand that travel increasing intersects with technology and “what used to be” is no longer enough. To thrive in the face of paradigm-shifting disruption, airlines require adaptive, intelligent, and future-ready systems
Guiding Airlines in the AI Era
Beyond building AI-native solutions, Hitit also acts as a trusted consultant for airlines navigating the fast-evolving AI landscape. We continuously monitor emerging AI technologies, new application areas, and shifting industry approaches, translating these developments into actionable insights for our partners. By combining deep aviation expertise with up-to-date AI knowledge, we help airlines identify the right opportunities, define effective strategies, and implement impactful AI use cases.
Solutions
Here is a highlight of some of the AI-based solutions we have built for, and in collaboration with our partner airlines, leveraging our all-encompassing AI model libraries and capabilities.
AI Customer Care Agent (24/7)
Intelligent agents integrated into airline websites, handling FAQs and seamlessly connecting to live support when needed.
AI-powered Reservation Management
End-to-end passenger reservation processes assisted and executed by AI agents.
Churn Prediction
Identifying at-risk passengers before disengagement, enabling proactive engagement strategies.
AI-Driven Dynamic Pricing & Ancillary Optimization
With AI-powered dynamic pricing, both fares and ancillary services are continuously optimized in real time based on demand, passenger behavior, and market conditions, enabling revenue growth and highly personalized offers.
Crane Operations Control
Within Crane OCC, AI-driven delay prediction is tightly embedded into operational workflows, analyzing real-time and historical data such as weather, air traffic, crew, and aircraft status to anticipate disruptions. By combining these insights with Crane PAX’s connecting passenger analysis and dynamic timing calculations, the system enables smarter, data-driven decisions for proactive recovery, optimized re-routing, and minimized passenger impact.
Demand Forecasting
AI models that analyze historical and real-time data to optimize cargo capacity and pricing strategies.
Contract Processing Automation
AI-driven processing of partner contracts, reducing manual workload and minimizing errors.
As the world’s leading IT provider in IATA’s Airline Retailing Maturity Index with Hitit Oxygen, we are committed to introducing and advancing AI capabilities into this future paradigm of travel.
Personalized and Dynamic Offers
Through Hitit Oxygen we serve billions of Offers every day, every one can be customized, targeted, bundled and priced dynamically; either at the level of individual products and services or the whole Offer itself.
This grants airlines, as Retailers of the future, unprecedented reach and flexibility to meet customer demands in real-time and optimize their distribution, sales and revenue generation.
Agentic Offer Creation and Order Management
Cut through the noise and rise to the top with Hitit’s cross-platform Model Context Protocol (MCP) capabilities, enabling any external Agentic AI system to natively access the entirety of airline rich content offerings as well as service and manage passenger Orders, at the same level of a real-life customer service agent.
Intelligent Product Catalogue
Extensive air and non-air content can create complexity if not actively managed. Hitit’s intelligent product catalogue streamlines this by providing real-time control and data-driven insights for optimal bundling.
The future of aviation is not waiting ahead; it is taking shape today.
At Hitit, we are shaping it with intelligence.